What role does marketing play in your business?

on August 18th, 2017

In every business marketing fills different gaps; you may want to use marketing to get new business, to retain customers, to raise brand awareness (or perhaps, all of the aforementioned).

Your turnover and profitability is reflected in the marketing that you do and the way that you do it. There are many factors that need to be considered, to create a clear long-term vision for the success of a business with the support of marketing functions. What are the factors that will help your business increase revenue, and become more attractive to buyers?

Here is an extract from a useful article that will go into detail about what marketing means and what it involves:

“We look at the critical role that marketing plays in enhancing the value of your firm.  Not just by increasing your turnover and profitability, but in a range of ways that make it more attractive to anyone looking to buy into the business.  They will pay more for an organisation that has: a clear position, valuable skills, the ability to develop new markets, and unique Intellectual Property (IP).  Good marketing makes sure you have them.”

Click here to read the full article.

by Tina Chohan

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