With the weekend looming, grab a cup of something and look at these two examples of marketing.
Bad marketing: not bothering to ask a single customer what they think. They may have pointed out the missing “t”:
Inspirational marketing: asking potential customers to back their feedback up with money (Do watch the video, it’ll enhance your weekend!):
So. When was the last time you asked for meaningful feedback that changed the fortunes of your business?
By Paul Griffith
