Strategy AND Implementation
RCR works with growing businesses to get better marketing done. We help you grow your Revenue, build your marketing Capability and enhance your Reputation.
Consultants
& Coaches
Strategy
Agencies
Implementation
RCR
Strategy
AND
Implementation
Unlike traditional marketing agencies we’ll help you set the right strategy and choose the right marketing mix of activities. (And because we don’t have a studio of designers to employ, or a horde of PR execs to keep busy, we can be impartial in helping you choose what’s best to meet your business vision.)
Similarly, strategy consultants and coaches tend not to stick around for the messy bit, implementation. We do; whether it’s campaign management, copy writing, digital marketing, PR, event organisation, market research, project management, social media, managing CRM systems, and, and…
If we can’t roll our sleeves up and do it ourselves, we’ll bring in and manage trusted suppliers to get the work done.
Services overview
You’ve got plans to grow your business and you know you need to change the way you do marketing: do any of these scenarios sound familiar?
“We want to do more, but where should we start?”
“We want to delegate responsibility, but who can we trust to do it well?”
“How can we fix what we are doing now – it just isn’t working?”
What you do know is that hiring a team of full-time marketers is not the answer. Nor is trying to work out whether to throw money at any of the latest ‘shiny thing’ marketing ideas that get lobbed at you from all directions.
We want to help you do the best marketing for your business and bridge that gap until you are big enough to employ an in-house team of marketers. Your needs will likely change with time. Here’s an overview of some of the more common ways of working with RCR:
Marketing friend
Bounce ideas off an ally
Yours is a business that is going to be doing more marketing and you want an ally who knows your business to bounce ideas off and help you shape your efforts.
Specifically you want to be able to pick up the phone or email someone as often as you want (subject to a fair use policy) to get their feedback on your ideas. You need a Marketing Friend to:
- Give you comfort that your approach makes sense
- Get tips to help you do it better
- Discuss the potential risks and pitfalls of your approach
- Get introductions to eg agencies that do a good job
- Find out how much your plans and activities might cost
The cost for this service is £150+VAT pcm. There is no minimum period of engagement.
In addition to the above benefits, we will also send you our regular Marketing Intelligence tips and insights to keep your marketing fresh and you will receive priority booking for our events.
Marketing coach
Turn intentions into actions
You know what marketing you want to do in your business, but at the end of every quarter you find you’ve only achieved a fraction of what you set out to do. Your marketing activities seem to regularly fall to the bottom of the to do list. You want an experienced professional to help you formulate the sort of marketing plan you can stick to – and then keep you honest and on track (much like a personal trainer does).
Specifically, in addition to the Marketing Friend services, you want to have a regular slot (monthly or fortnightly) with a Marketing Coach to discuss what you have done, get help with what you are planning to do and find ways round any blocks to activity.
The cost for this service, which includes the Marketing Friend services, are £245+VAT per month for monthly telephone meetings and £545+VAT and travel per month for monthly half-day meetings.
Marketing priorities workshop
Put some focus in your marketing
You’re already doing some marketing and have lots of ideas for more that you could do. But where do you start? What should you focus on first? You may also need to make sure you’ve caught the ideas of your team and they’re all on board with what needs doing.
This half day workshop will help you have a fuller, facilitated discussion of
- what marketing and business development are
- what they involve in your business
- what your priorities are
- the top 2 or 3 projects to focus on straight away
This is a very popular way for our clients to kick-start change in their marketing. It is usually a pre-cursor to creating a concise, costed marketing plan and timeline.
The cost of this workshop is £1,100 plus VAT with the highly recommended option of some informal research amongst your clients and prospects first.
Marketing strategy project
We create a clear roadmap for your marketing and business development, including detailed activity planning, timelines and budgets.
Whether or not you’ve done our marketing priorities workshop you’ve got a clear idea of where you want to focus. But how do you turn your high-level priorities for business development and marketing into action?
Our marketing strategy projects will create a clear plan for your business for the next 6 to 12 months, designed to deliver your strategic objectives with or without our help. It’s based on in-depth interviews with you and your team, our research of your market and your competitors, and identification of resources and possible suppliers. And, of course, our collective years of experience of what works, and what doesn’t!
In clear, concise form (so that it won’t get shoved in a drawer and forgotten), we deliver:
- Detailed plans for campaigns and activities
- Timelines for each element of activity
- A cash budget
- An assessment of your existing ability to implement, and recommendations for additional resources and suppliers
- An overview of the risks and possible roadblocks
Our aim is always to deliver a plan that you can implement easily, with or without our help, so we make it clear, concise and costed.
Outsourced marketing director
Get the reassurance of having smart, experienced brains driving your marketing forwards
Most of our clients are looking for a great marketing director, but don’t want to hire one full time, either because they haven’t got enough work to keep them busy or because they know the right person will cost too much for the stage their business is at.
With an RCR marketing director:
- You get access to experienced people without any of the overhead cost of an employee (typically double or treble their salary)
- We can work completely flexibly – from a few hours a month to a full-time interim
- We offer a range of skills and experience that’s hard to find in one employee
- We take responsibility for creating the right strategy and then for making sure it’s delivered
- We work with you to transfer skills into your business helping your team become more marketing-savvy
To find out more and discuss how RCR can help your business, contact us for a free consultation.
Flexible outsourced marketing team
The most cost-effective way for a dynamic business to pull together the people and skills to implement their marketing plan
You’ve got a good marketing plan, you just need people to make it happen. People with experience of digital marketing, copy writing, marketing automation, PR, event organisation, market research, project management, social media, managing CRM systems, and, and…
Instead of trying to find one person with all these skills and attributes, why not let us pull together a flexible, outsourced team?
Flexible with their time, so you only pay for what you need – and you don’t need to add more staff to the payroll.
Flexible in where they work, so you only need office space and equipment for those who need to be there.
If this sounds appealing, we’ll help you get the right people involved at the right price for your business. And we’ll support and manage them.
To find out more contact us for a free consultation.
